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3 Ways to Start a Digital Transformation to Better Connect with Your Customer
“It’s not the fittest, nor the most intelligent that survives. It is the most adaptable to change.” This is a statement that has been widely attributed to Charles Darwin, a man best known for his...
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How to Increase Revenue with Little-to-No Media Spend
Every company knows how important it is to connect with customers on Facebook. Social media is a great place to establish expertise, introduce new products, and promote sales. But as the number of...
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How to Judge the Success of a Promotion: Why We Perform Media Audits & Review...
While it’s important to plan ahead for future promotions, there’s wisdom in reviewing past performance. At R&A, we take a holistic view of when performing an audit. Not only are we looking at the...
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A Big R&A Update from Our CEO
I am writing this as we are wrapping up our 2019 year in review at R&A and getting prepared to celebrate the holiday season with our team members and their significant others. This time of year...
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A Retailer’s Recipe for Success in 2020: 7 Key Must-Haves
2019 was just really, really good. Here are some of the highlights. Low unemployment rates. Great wage growth across all levels of business. Record growth in the stock market. Have there been some...
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5 Steps to a Stress-Free Co-Op Strategy
Do you or someone you know struggle with co-op every December? Is it a mad dash of collecting tear-sheets, invoices and proper forms before deadlines? If so, you might want to read further. Yes, I...
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Create Memorable & Unique Promotions to Drive Traffic
When it comes to choosing promotions, furniture retailers are often bound to the time of year and holidays that fall in a specific month. The holidays give us a built-in schedule to work off of and a...
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Are You Prepared if Bad Weather Strikes?
Have you ever created an event or promotion that centered around one really big week… and then had the weather keep everyone indoors for that timeframe? Whether you can bank on a few snowy weekends...
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ADA Title III Lawsuits Are Piling Up… Is Your Website Compliant?
You’ve heard about the lawsuits in the news, from your buying groups, and now even your advertising agency. This is a serious and concerning topic because no one is safe, not even Beyoncé. Companies,...
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Use Technology to Build Relationships with Realtors and Increase Sales
Many of you probably remember how getting the business of a baby boomer in the late ‘70s led to big time success for your business, especially if you turned that person into a lifelong customer. Well,...
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